From determining what you want to Whatsapp number database tell (and people want to hear) to recording and editing. Learn the key dos and don'ts of podcast recording and distribution, during the one-day training! View the training. Contact with residents is Whatsapp number database important for municipalities. But every resident is not like the other. A one size fits all approach therefore often does not work. But how do you, as a municipality, produce customized content that resonates with residents? In this article, we'll tell you which content ingredients Whatsapp number database work well for increasing the engagement of different types of residents.
Research into content Whatsapp number database ingredients 'An entertaining way of storytelling works' and 'Let a resident do the talking' were two of the tips we gave earlier on Frankwatching. Another key message was that insight into residents helps municipalities to make Whatsapp number database informed choices when producing social media content. We will elaborate on the latter in this article. We recently conducted an online survey among a representative group of Whatsapp number database almost 8,000 Dutch people. With this research, we mapped their engagement in response to various social media posts.
Specifically, we looked at the Whatsapp number database following three 'ingredients' of social media content: Storytelling: informative vs. entertaining Storytelling perspective: municipality vs. resident Language use: formal vs. informal For each content ingredient, two variants were made of a (fictional) social media message sent by the Whatsapp number database municipality (see example below). We then looked at which of the two generated the most engagement, by asking respondents the question: "Which of the two messages motivates you the most to Whatsapp number database respond?