This weekend, I grabbed 6 cents of pre-made dishes in the Douyin live broadcast room, such as hot and sour fish, small fried pork, beer duck and so on.
I don’t know if everyone has grabbed it, but this live broadcast room is the Number List new business of Luo Min, the founder of Qudian, the pre-made dishes of Qudian. In the Internet circle, Qudian's pre-made dishes are considered to be out of the circle this weekend.
The field of prefabricated dishes has become hot in the past two years of the epidemic. On the one hand, offline dining in is unsafe due to the closure and control. On the other hand, food storage has become an uncertain and rigid need. Costs are getting higher and higher.
Regarding pre-made dishes, the village chief once shared with everyone that Lu Zhenyao, the founder of Ruixing, has transformed into a hero on the tongue. If you are interested, you can go and see. Can Lu Zhenyao's new project replicate the glory of Luckin?
1. Giving billions of gifts
Not long after Luo Min made pre-made dishes live on Douyin, users knew very little before. This week, I also swiped this 717 welfare event occasionally. It was live broadcasted continuously for more than 16 hours, and the amount of goods brought in exceeded 200 million.
Looking at the amount alone is very small, but looking at the sales volume, it has set a single sales record for Douyin e-commerce, and a live broadcast brought more than 7 million orders. According to many channels, Qudian spent more than 100 million yuan on Douyin yesterday, and the Douyin e-commerce service team has nearly 40 people. It can be seen that both parties have planned for this live broadcast feast for a long time in advance.
Yesterday, whether it was the opening advertisement of Douyin or the streaming of short videos, as well as some entrances of the mall, you should have seen the live broadcast room of Qudian. Regardless of whether Qudian spent 50 million or 100 million on Qianchuan yesterday, the subsidy for the goods is the real value.
For example, yesterday, many users had the opportunity to grab a 20 yuan no-threshold coupon, and the super single product Pickled Cabbage Fish was 0.01 yuan, and 1.5 million orders were sold. This is a real subsidy, plus the logistics cost, even if a single loss of 10 yuan, this product will be subsidized tens of millions.
In addition, there are more than a dozen items such as beer duck, small fried meat, mushroom chicken, etc., all of which have the opportunity to grab it at prices ranging from 0.01-9.9 yuan, which are particularly easy to grab. There are also random delivery of Apple mobile phones every five minutes, and the peak number of people in the live broadcast room is nearly one million, which paralyzed the coupon ordering system of Douyin e-commerce for nearly half an hour.