Condensed content is going to be really important in 2017, so start thinking about an “elevating pitch” for your key content. Say what you need to say in digestible bites designed for mobile audiences. Make mobile the core of your SEO strategy in 2017, and Photo Background Removing it will pay big dividends, especially if your competition is stuck in the past. Seth Nickerson, Senior SEO Strategist, Vertical Metrics Seth NickersonIn 2017, authenticity will be more important than ever. We live in an age where every piece of content posted online is subject to scrutiny. From fake news sources to fake children's toys (Fisher Price pub set), there are reasons for research to be in disbelief. My concern is that if the authenticity of content is frequently questioned, the accuracy and quality Photo Background Removing of search results will be further compromised. Recently, Google's emphasis on authenticity (truthfulness) has focused on news content.
In fact, industry news outlets have repeatedly asked them about his plan for handling fake news, but they haven't responded. Advertising Continue reading below Here's the real problem: Google's traditional algorithm components can't check whether something Photo Background Removing is real, accurate, or true. Last year, Google published an article on Knowledge-Based Trust, which discussed the trust element of its algorithm, but the article admits that the algorithm does not penalize sites for lack of facts! This makes our job as marketers much more difficult. Trusted content generates backlinks, encourages shares, and most importantly, generates leads and sales. If people Photo Background Removing are so skeptical that they won't share or link to your content again, chances are it won't perform well organically. And, if your product is seen alongside blatantly false news, how does that reflect on your brand? Not good.
For some viewers, this may tell the reader that your brand endorses something that might not be true. Remember all that talk years back about staying out of “bad neighborhoods”? That rule of thumb may extend to more than just backlinks. Advertising Continue reading below I don't have any detailed answers to the authenticity challenge just yet, but I think it is going to be incredibly important to be as trusted and authoritative as possible in 2016. Lee Odden, PDG, TopRank Marketing Lee OddenWhat will be big in 2017? Greater search keyword/topic integration in overall marketing. As a reflection of customer interest and demand, keyword data is valuable far beyond content optimization and should be used to inspire everything from social media monitoring and engagement to influencer research.