The determination of the task order volume was originally based on two factors: real-time orders and real-time capacity.
Real-time orders are related to user needs and whether businesses are open for business. Many businesses do not open, and user needs cannot be released. After the matter fermented, the riders interviewed bluntly said that many businesses have not opened, so so many orders cannot be completed.
The real-time capacity, not only to stimulate the release of more rider capacity through this event, but also to reduce the instability of capacity through management and control. The reason why Ele.me chose the crowdsourced preferred riders for this event is because the preferred riders cannot refuse the platform to send orders, which can minimize the risk of fluctuations in terms of capacity. The preferred rider who complains in the video, even if he is disappointed, the order sent by the platform must be delivered.
Originally, the number of task orders mainly considered these two factors, but now it is necessary to add the important factor of activity strategy.
We can simplify the activity strategy as follows: the threshold is low in the early stage, let more people do it, do it for a longer time, and it is best to survive the Spring Festival holiday, so the number of orders for tasks in the early stage is less than the actual situation; the threshold will change in the later stage. If it is too high, through different thresholds, the rewards will be divided into gradients to ensure that the activity budget is within the controllable range, and the task order volume will be higher than the actual situation, or even exaggerated (the amount of task orders here is based on real-time orders. For example, in large cities, the absolute value of real-time orders during the Chinese New Year period may be much smaller than that before the Chinese New Year, but country email list this period during the Chinese New Year period is a later period than the previous year).
How many orders they have received during this period, but also horizontally compare the amount of tasks in different periods. The platform has done too much publicity stunts in advance, but the information is not conveyed enough, it is easy to cause the rider to feel deceived and routine. The rider in the video fermented by public opinion said that the task of the sixth phase is higher than that of the fifth phase. almost doubled.
But there may not be anything wrong with this decision, because the fifth and sixth phases are just during the Spring Festival and after the Chinese New Year. During this period, the number of orders and peak changes are very dramatic. During the Chinese New Year in Guangzhou, the order is the least, and the orders are extremely fast after the New Year. It rebounded, so the change trend of the order quantity that Ele.me said in the reply is actually correct, but because of the activity strategy, the order quantity is set to be higher than the actual.