This is important for an organization, to keep their eyes on the competitors that help to build understanding for new market approach. When you understand what your competitor tries to do, you have the opportunity to create a better strategy for the eCommerce lead generation services. Therefore, you get an idea about multiple ways of advertising and post relevant information on different sites. It even helps to manage the existing leads or help to turn visitors into potential customers. You can also create new schemes to sell your products. How did you find this information?