You can eat melon happily again."
When the Douban Goose Group was re-launched after a month of rectification and outage, the editorial department Eve wrote this line.
In 2018, writer Liu Zhenyun wrote "Children of the Eating Melon", everyone is a spectator, and everyone is an object of being watched. In the era of phone number list social media, star-making time is short and events spread quickly. Netizens even eat melons and create a group of "stars" who are indifferent observers and stirrers of public opinion.
Among them, there are the goose group that was captured by the entertainment industry, the third-party organization Social Blade developed by monitoring YouTube fan data, and the tea accounts that use Social Blade for secondary processing. They turned eating melons into business, with different postures. Some people became gossip marketing accounts, and some people successfully transformed and went ashore and developed their own business model.
One thing that needs to be explained is that celebrity gossip eating melon accounts, who are born with a lot of traffic, are not the main discussion objects today. This article focuses more on those bloggers who focus on the original social media influencers and ordinary people, and see how they produce content and find business model.